Featured Seller: Supayana of Montreal!

Our first featured seller interview of 2013 starts with a talented designer based out of Montreal who has over 11 thousand followers on Etsy.  Please visit her wonderful etsy shop or check out her general website for more information. 

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1) Tell us a bit about yourself.

Name: Yana Gorbulsky
Location: Montreal, Quebec
What you sell: women’s and baby clothing
Shop: supayana.etsy.com

2) Why did you start your business and how did you get started?

I started selling my designs on eBay when I was in University. I majored in Speech Pathology so fashion was more of a side project to help me pay for school.

3) Besides your handmade business, what else do you do? 

I do it full-time so I don’t have another job. For fun, I like to ride my bike, do yoga, and cross country skiing. I love plants and gardening. I also love animals. Last summer, I volunteered at a chimpanzee sanctuary and made a vegetable garden on the property for the animals. That was a great way to combine my interests!

supayana24) Where do you get your inspiration for your designs?

I usually design backwards, meaning I find my fabrics first and then I design my collection around the fabrics.

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5) What materials and handmade processes do you love the most or are experimenting with?
I know it’s pretty boring, but my favorite fabric is a nice woven cotton with a great print. Its what I love to wear the most. As for handmade processes, I don’t really do much other than sew. I do enjoy crocheting, but only for fun.

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6) How important is marketing for your small business and what has been most effective for you?

Luckily, I find that most of the time, blogs and magazines find me. I’m very busy working on new designs or fulfilling orders to really market myself. I do use Facebook and instagram and I find those are really easy ways to market yourself without really trying. I think my advice for a new business owner is to spend less time marketing and more time making an awesome product. Word of mouth is by far the best marketing! Make something that people will tell their friends about.

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7) What is one thing about running a small business that you wish you had known about before you got started?

Well, it started kind of organically so I didn’t really have any expectations. I guess I would tell anyone that they have to be very good at time management and money management. (Both time and money can be extremely tight if you don’t plan well!)

8) What are some personal touches you add to your products, packaging, branding and shipping that seem to work for your business?

I don’t have anything too special. I have nice woven labels for all of my garments, along with matching hang tags. I wrap up my orders in kraft tissue paper and seal it with a branded sticker.

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9) What item in your shop is your top seller or is your favourite design?

Top sellers are always changing for me. For a while it was my sleeve neck shirts, then it was shirts and dresses with the digitally printed animal “scarves”. Now I would say my top sellers are my digitally printed leggings.

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10) Where do you see yourself in 10 years?

Hopefully by then I would do less sewing and more designing. I would love to buy a teeny house on a farm not far from the city and grow tons of vegetables. Maybe I would have a barn where I could work out of in the summer. It’s nice to dream isn’t it?

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Thank you Yana for sharing your shop, designs, and business savvy!  If you liked this post, please comment or share this with your friends!

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4 thoughts on “Featured Seller: Supayana of Montreal!

  1. How nice to see someone fulfilling their dream. I hope the little house and big garden follow.
    Such beautiful, colorful and creative designs.
    I’m so impressed with this blog. It’s interesting and fun. I’m getting ready to take the plunge into the blog world, you are an inspiration.
    thanks,
    Cheryl spidertown,etsy

  2. I love the designs that Supayana creates! They’re definitely unique and catch the eye. I just discovered your blog and am loving the layout and posts! I’d love to be a featured seller here, and would be honored for you to check out my shop.

    Many thanks and love!
    Laila
    lillastjarna.etsy.com

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